Hi again, beauties! Thank you SO much for your amazing feedback on my blogger chat series! It was my goal this year to expand my topics, and so far I’m loving it. A lot of you reached out after reading Controversial Blogging Tactics, and chatted with me about your frustrations and concerns. It got me thinking a lot about today’s topic, so grab some coffee, and join me while I dive back into the world of blogging!
THE WAY THINGS USED TO BE
I’m going to start with a little nostalgia for the way things used to be. Back in the day, circa 2009, blogging was a lot different than it is today. There wasn’t as much saturation, and the focus was on makeup, not on fancy backdrops or professional set ups. Photos were mediocre at best, but that didn’t matter, because we flocked to blogs to get real reviews from real women.
On one hand, I love that blogging has evolved. It challenges me to improve, and learn new skills. Plus, I love shopping for faux flowers, cute trinket trays, and sparkly props. On the other hand, things were a lot simpler back then, and there wasn’t as much pressure to be perfect. Blogging today is mainly different, because the pressure to be airbrushed, photoshopped, and unrealistically beautiful is at an all time high.
IS OUR INDUSTRY GOING BACKWARDS?
As a comm major in college, I did a lot research into the impacts print media has on teens. Magazines are notorious for featuring one size fits all models, who are photoshopped to perfection, and marketed as being “natural.” Their blemishes, fly aways, and unwanted weight are magically removed, creating an unattainable standard of beauty.
Blogs and YouTube channels were a breath of fresh air, in an industry so dead set on creating insecurity. Beauty “gurus” were everyday women, women you could relate to, and trust for unbiased reviews. There weren’t any studio lights, professional cameras, or intricate editing. It was like watching our best friends talk about the latest MAC release. The low quality videos are cringe worthy to watch today, but it was relatable, and there wasn’t a need to be perfect.
Ironically, an industry that built itself on real women and everyday beauty, has now gone the way of print media. All I have to do is open Instagram, and I’m met with a slew of super airbrushed images. We are once again chasing unachievable beauty, and skin so retouched it doesn’t even have pores. When a brand shares an image of a woman not edited to death, there’s backlash, rude comments, and tons of negativity. Why are we so accepting of fake images, and so turned off by real ones?
IS THERE REALLY ROOM FOR US ALL?
All of this brings me to the title of today’s post, is there really room for us all? Are us real gals a thing of the past?
There’s no denying the fact, that there’s a definite “look” to the top influencers right now. They are stunningly gorgeous, but there isn’t much variety in terms of age or style. While insta brows, intense contour, and lip fillers have become the norm, more natural influencers aren’t getting as much representation – which is really the entire reason we started blogging, right?
TAKE A STANCE
It was a heartbreaking defeat for us natural babes, when the creator of one of the worlds most iconic and classic makeup brands stepped down. Earlier this year, Bobbi Brown left her namesake company, for reasons that had been festering for years. She was tired of the pressure, and of the constant badgering to make products that went against her views.
Bobbi Brown stated that contour palettes weren’t in her lineup, because she was tired of brands telling women there was something wrong with their face. That’s what contouring is, right? It’s mimicking features we don’t have. Sharper lines, pronounced cheek bones, thinner noses. Bobbi was all about confidence, and feeling pretty, without over-doing it.
When I came into the industry, it was a time when everyone was doing contoured faces and overdrawn lips. I was amazed at how good the girls looked when they washed their faces. A makeup artist told me, “If you don’t do the contour, you’ll never work in this town.” And I just couldn’t do it.” Bobbi Brown (read more here)
THE FUTURE OF BLOGGING
Are us everyday babes a thing of the past, or should we continue pressing on? I’ve heard of bloggers throwing in the towel, and walking away because they didn’t feel like they measured up looks wise. It’s all so sad. I started this blog, not because I’m a pro, but because I love makeup and wanted to feature easy to achieve looks, and honest reviews. If I can create a smokey eye, and apply falsies, so can you! I’m over 30, a mama, and I often look like I should have a mop in my hands – but I’m relatable. I don’t pretend to be perfect, and neither should you!
My images aren’t photoshopped, my brows aren’t perfect, and my skin has redness, texture, and pores. Bloggers chat about makeup, because we love it, not because we’re trying to be vain or fake. I say hell yeah there’s room for us all, and if you’re feeling pressured to be perfect, remember you’re beautiful the way you are! Here’s hoping Bobbi Brown comes back to the beauty industry, because we need more champions like her!
What do you think about the direction blogging/makeup is going? I’d love to know!